2008年4月15日 总第5期
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《东方模具》提供多样化的立体营销平台立体营销传播渠道
East  Die&mould  provides a diversified and three-dimensional marketing platform

  专业的采编团队和扎实的专业资源,是《东方模具》的内容价值及广告价值的基础。而《东方模具》区别于其他杂志的不同之处在于,我们超越了传统的平面媒体,通过立体传播的渠道,以不同的方式传递出杂志所承载的资讯价值。
  The professional team of reporters and editors and the sound professional resource are the foundation for the values of East Die&Mould 's contents and Ads. Moreover, what differentiates East Die&Mould from other magazines lies in that, we have gone beyond the traditional print media, and deliver the value of the information carried by the magazine in different ways through three-dimensional dissemination channel.

版面广告 Magazine Ads
 不管是建立一个新品牌、推广一个新产品,还是巩固企业的市场美誉度、消费者的忠诚度,版面广告都是最直观、最有效的途径。《东方模具》将您的信息准确地展示在您的客户或潜在客户面前,并影响他们的采购或合作行为。广告形式包括:
  ●期刊常规版面广告 ●专题策划广告 ●DM定向夹带广告 ●刊中刊广告  ●随刊别册广告  ●特殊定制广告  ●其他形式广告
   No matter it is to establish a new brand, promote a new product,or it is to reinforce the reputation of an enterprise in market and the loyalties of consumers, magazine advertisement always is a directly visible and most efficient way. East Die&Mould will present your information exactly in front of your clients or your potential clients, and has influence on their purchasing or cooperative activities. The advertisement forms include:
  ● Common magazine advertisement  ● The advertisement designed for special theme   ● DM flyers  ● Advertisement pages inside magazine  ● Advertisement brochures shipped with magazine  ● Specially customized advertisement  ● Other forms of advertisement

商务活动 Business activities
  您希望能与目标客户、目标领域进行面对面交流吗?您希望与重要供应商建立稳定的合作伙伴关系吗?您希望宣传主推的产品品牌并发现广告诉求对象吗?您希望发现新的领域并产生领导品牌吗?
  为了达到以上目的,《东方模具》将我们的读者同时也是您的目标客户集合起来,举办许多有效的现场活动,为您提供与关键客户和准客户的沟通平台。活动包括:
  ●主题沙龙/酒会   ●主题会议(新闻发布会、客户答谢会、读者联谊会等)  ●论坛峰会
  Do you hope to have a face-to-face communication with your target client or in target field?Do you hope to establish stable cooperative relationship with key supplier? Do you hope to give publicity to the brand of the product mainly promoted and find the objects that the advertisement is aimed at? Do you hope to find new field and create leading brand?
  In order to achieve the above goals, East Die&Mould gathers our readers who are also your target clients at the same time, holds many efficient activities on site, and provides a platform for you to communicate with your key clients. The activities include:
  ● Theme salon/cocktail party  ● Theme conference (new release conference, return banquet for clients, readers ' Sodality, etc)  ● forum for peak conference

信息在线 Information online
  《东方模具》网站通过栏目版块功能与服务的多元化组合,从而在模具产业的信息流中,真正实现互联网的及时、有效、针对性、互动性的效果。每期更替的频道内容,更将为您创造更多的机会,并极大地拓宽您的信息来源。与杂志广告同步的网络广告,也必将为您的企业提供更多的机会。
  East Die&Mould 's website has really implemented Internet's effects of being timely, efficient, pertinent and interactive in the information stream of apparel industry, through the features of columns and web page spaces as well as the diversified combination of services. The channel contents updated for every release will bring you more   portunity, and significantly expand your information source. The network advertisement, synchronous with magazine Ads, will also certainly provide more opportunities for your business.

度身定制的营销策略 ——《东方模具》独家提供 Well tailored marketing strategy— provided exclusively by East Die&Mould
  《东方模具》通过多样化的营销手段并整合行业优秀资源,为每一位客户度身定制最佳营销方案和投放目标,包括策略全案、主题论坛、展会特刊等。
  Through diversified marketing methods and integrating optimum resource of industry, East Die&Mould customizes the best marketing scenario and the target for launch for every client, including strategies in whole package, research report, theme forum and special issue for trade show.

策略全案 Strategy in whole package
  根据企业的特性,关注行业热点或者技术革新,分析同类企业成功经验,进行案例分析。为企业的发展和推进,通过策略报告的形式,用文字、图片等全方位的内容传递最重要的信息。主题可以涉及零售技术、供应链战略、生产配置战略、创新技术、采购和物流、RFID产品研发等等。
  To pay attention on the hot issue or technical renovation in industry, analyze the successful experiences of the enterprises in the same line, conduct case study, according to the characteristics of business. To disseminate the most important information in the form of strategic report, through comprehensive contents such as text and pictures, so as to
develop and boost business. The themes may cover retailing techniques, supply chain strategy, production configuration management and RFID product development.

主题论坛 Theme forum
  就业内热点话题,组织领军企业的高层管理人员,展开头脑风暴,精彩观点将编入杂志专栏。赞助商将优先被邀请和发言,并得到增值回报和服务。
  We often organize the advanced managements to do brain storm on some hot topic in Die &Mould community,and we edit the best contents in the certain columns .

展会特刊 Special issue on trade show
  本刊选择高质量的专业展会投入特刊编辑和宣传,我们的读者和广告客户将优先入选特刊编辑内容,为您进行展前、展中、展后的全程增值服务。
  This magazine chooses high quality professional trade show and contributes a special issue for editing and promotion. Our reader and advertisement clients will be chosen first for editing the contents of the special issue. It will provide you with value added service for the whole procedure including pre-trade show, mid-trade show and post-trade show processes.

来源:《东方模具》

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